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3 Unconventional Ways to Boost Your Facebook Engagement

Do you want more Facebook fans without running contests or advertisements? Are you interested in increasing the engagement on your Facebook Page? If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising. #1: Crowdsource Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of c...

Posted On: 26/04/2014

How to Convince Your Skeptical Boss That Facebook Marketing Works

Is your business on Facebook? Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment? In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook. #1: Assess Your Goals Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish. Remember that not every business needs to be on Facebook. If you are in a B2B that sells concrete...

Posted On: 26/04/2014

5 Ways to Sell With Social Media

Do you want to convert your fans and followers into paying customers? Are your social activities working? In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion. Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media. Some social media updates can help with sales more than others. Image source: iStockPhoto.   ...

Posted On: 21/04/2014

7 Tips for Creating a Social Media Plan for Your Business

Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment. Then, when there are no immediate results, or the goal ends up being more difficult t...

Posted On: 19/04/2014

How to Draw People to Your Facebook Page Again and Again

Are you looking for creative ways to bring people to your Facebook page? Does your business use Facebook to connect with people? Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page. In this article you’ll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again. #1: “Contact Us” Apps The easier you make it for people to get in touch with you, the better. Use ...

Posted On: 19/04/2014

What Is Social Proof And Why Your Business Can Live Or Die By It

When everyone looks up at the sky, do you do the same? If no one is buying a certain flavour of ice cream, do you stay clear of it too? If your friends all wear a certain brand of clothing do you desire to do the same, or the opposite? The force that influences you every day when it comes to decision making, from the biggest decisions like where you want to live, down to the smaller every day choices like what to have for lunch, is called Social Proof. Social Proof exists beca...

Posted On: 19/04/2014

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with the term “social proof.” And like thousands of other words and phrases, it has many definitions including “a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” However, in our world of marketing and advertising, it means something completely different and according to Aileen Lee,...

Posted On: 19/04/2014

4 Principles of Social Proof Every Ecommerce Store Owner Needs to Know

  This is guest post by Gregory Ciotti from Help Scout. Social proof, one of Cialdini's famous six pillars of influence, has become a very important part of selling given the open nature of the web. More and more often, we look to the opinions of others and additional "signals" to evaluate our potential purchases. Perhaps this is best expressed in the rise of the online review: Over 70% of Americans say they look at product reviews before making a purc...

Posted On: 19/04/2014

7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts

Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers. In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time. With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson. Check out these two statistics revealed by consumer research around American consumers: O...

Posted On: 19/04/2014

6 Facebook Marketing Tips for Managing Your Facebook Page

Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about? No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business. This article includes six simple tips that will make you a more effective admin and make your page more professional starting today. #1: Check Your Wall-posting Preferences Does your page get a lot of, ahem, crit...

Posted On: 19/04/2014

10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It’s easier than you think to emulate what Facebook’s major players do. In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own. #1: Capitalize on Major Events and Holidays During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGa...

Posted On: 19/04/2014

5 Tips to Enhance Your Facebook Graph Search Ranking

Do you want to know how to help your Facebook Page appear higher in Facebook search and beyond? With the new Facebook Graph Search, this is a good time to revisit your page. Here are five steps to make your Facebook Page more searchable and visible. The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four. #1: Choose the Right Name This s...

Posted On: 19/04/2014

How to be e-ready by Friday

How to be e-ready by Friday By Dennis Price on March 31, 2014 I was interested to know from retailers on the frontline where they were at with their e-commerce integration. My personal experience was that it was generally woeful, but I wanted to ask a broader group of people. Recently we conducted a survey in conjunction with eReady Partners and the findings were quite interesting.   We found that while e-commerce is already having a measurable impact on 91...

Posted On: 31/03/2014

8 Ways to Maximize Your YouTube Marketing Results

Are you on YouTube? Are you getting the results you hoped for? In this article I’ll share 8 actionable tips to enhance your YouTube marketing. Why YouTube? The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%. Before yo...

Posted On: 03/01/2014

9 Tips to Maximize YouTube's Marketing Potential

Most social media strategies involve routine updates on Facebook and Twitter — and if they're particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness. Successful young entrepreneurs shared their smartest YouTube marketing strategies, and here's what they had to say. 1. Partner With YouTu...

Posted On: 30/12/2013

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